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AboutRamsay MameeshOver fifteen years of corporate, start-up, and small business experience. Bachelor's of Science degree in Business Administration, California State University - East Bay. Major Marketing and Minor Economics. After graduating from university, I spent ten years helping Bank of the West, grow from a small Bay Area bank, into a large western regional financial institution. This tremendous growth, gave me the opportunity to gain broad and valuable experience in many areas of marketing. Wearing many hats, I would be designing advertisments, organizing trade shows, negotiating contracts, and editing the corporate newsletter - all at the same time. In 1996, at the beginning of the internet revolution, I realized the impact the web would have on commerce. At the time, only two other banks in the nation had websites. Ignoring the comments of the C.E.O that, "the internet is a fad", I learned html and designed the bank's first website myself on my time. Later I would lead a large multi-state development team to re-design the corporate site and integrate online banking. I have been fascinated by the web ever since, and used my web development and marketing knowledge to launch my next endeavour. Not knowing anything about the hotel industry, nor speaking more than three words of Spanish, I decided in 2002 to start a hotel in Costa Rica. Owning a small hotel, and living on a tropical beach, had been a dream of mine since I was a teenager. What should have been a failure turned into a success, as I leveraged my web and marketing knowledge, and generated over half of hotel revenues from online reservations. What was one of the smallest hotels in Costa Rica, had one of the biggest web presences, bringing in nine thousand unique visitors a month from all over the world. Starting, owning, and managing a company in a foreign country, taught me valuable lessons applicable to any enterprise. Hard work, patience, perseverance, and doing whatever is necessary to get the job done! Along the way, I learned Spanish, and to surf. I enjoy challenges, both personal and professional, and I am always learning. I look forward to my next adventure and from hearing from you. Sincerely,
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ManagementI have managed businesses, projects, products, and peronnel. I have been responsible for budgets, timelines, quality, inventory, customer satisfaction, ROI. I have hired and fired, led employees and non-employees, both in the U.S. and overseas. The Bank of the West Classic Tennis Tournament, held every year in Stanford California, is one example of my project mgmt. experience. From sponsorship negotiations, to running the hospitality tent, the project encompassed several levels of marketing skills. Ensuring the success of an event, that drew 32,000 visitors every year, and led to an ever increasing positive impression among our customers and the public. I have been responsible for many product campaigns and marketing projects, trade shows, checking accounts, environmental, disaster relief, promotions, large and small. I have led internal and external teams of employees, developers and designers. MarketingMy marketing experience ranges, from designing fliers, to managing multi - million dollar marketing campaigns. Print and radio advertising, newsletters, web content, blogs, brochures, press releases, fliers, banners, copywriting. Seven years as editor of NewsWest, a monthly full color, 12 page, circulation 3,000, corporate News Magazine. Corporate spokesperson, public relations, direct marketing campaigns. I can sit down at a computer and design an Ad or website myself, as I've done here, or lead the creative process of an advertising and public relations firm. Perhaps the only area of marketing, in which I do not have any great expertise, is in marketing research. I have designed questionaires, and been involved in focus groups, but data crunching is not my forte. Web DevelopmentWeb development gives me the most personal satisfaction. It is where I can employ all of my creative and analytical skills. Web development is fast paced and always changing. Keeping on top of the latest trends and technologies is a continous learning process. My background in marketing serves me very well in this field, beginning with web design, user interface, navigation, content creation and management, search engine optimization, all rely on an understanding of the marketing process. I have been blessed with a geeky side and I enjoy programming, I taught myself html in order to produce Bank of the West's first website, and have kept on learning new programming languages. I can develop, design and deploy, small sites such as this one, or lead web development teams in designing large corporate websites, such as Bank of the West. I have created ecommerce dependent sites, such as the Banana Tree Hotel, which drew over half it's revenue from the internet. I know html, css, php, javascript, blogging, search engine optimization, pay per click, website statistics analysis, YouTube, ftp, dreamweaver, fireworks, CMS and much more. I am familiar with web 2.0 methods and technologies. The images on the left, are screen shots of websites and blogsites, I have personally created. LinksBank of the West LanguagesEnglish |
